About L11
Our Story
As football fans, we’ve always been obsessed with the details. The players, the moments, the teams that meant everything growing up. Like everyone else, we had our own idea of the perfect XI, but nothing out there captured it properly. Everything felt generic or AI generated. So we started creating designs that did it justice. Something clean, considered, and personal. What began as a passion project quickly turned into something we knew other fans would love too.
Our Mission
Our mission is to give football fans a way to celebrate their story by turning their all-time XI into personalised artwork that feels as meaningful as the memories behind it.
Our Process
Every piece starts with research. We dive into clubs, the different eras, and players from the past and present to make sure every detail is right.
Using carefully selected reference images of players and kits, we build each design from the ground up. Every figure is digitally illustrated with precision, capturing the look and feel of the team you remember.
We’re constantly creating and expanding our library, so more players, teams, and eras are always on the way.